Religious publisher Thomas Nelson has amassed a list of select titles and will send review copies to bloggerswho agree to post a 200-word review on their blog and and 200-word review on Amazon. The company’s CEO has been an active blogger and tweeter for some time. So he seems to really get the power of the medium and the tools that his marketing department can use.I know a lot of publishers are active in social media, but do you know of any other houses that have an official program like this in place? Obviously, they can’t fill every request, but it’s a neat idea. Kind of like LibraryThing’s Early Reviewer program, but they just don’t have to go through LT.
I just read about the LA Times dropping their dedicated books coverage and eliminating staff. Not 10 minutes later I read about The Birmingham News and its plans to trim staff (which is a much nicer buyout deal than handing out pink slips).
I understand the competition and strain that newspapers are under. Plus, your larger news organizations are not the most nimble when it comes to redirecting content and adopting “new media” techniques. But they have to learn, and quick. Trained professional journalists are too valuable. I read a ton of blogs and websites. Most of them are good. But I still depend on the professional filters that journalists provide. There is too much noise and it’s nice to know that some folks are out there sorting through it for us.
At a minimum, I think every new organization that lets a reporter go should host them a blog for as long as they want to write. That seems fair to me! Think of all the extra traffic they’d get from content that they don’t have to pay for (except for the $5 in annual hosting fees).Plus, it would be a good way for them to get their feet wet in the digital age. I just don’t want all these skilled book reviewers and news hounds to go away. If they are over 50 and still doing their jobs it’s because they love and are good at it.
Why would you throw that away? New media or traditional print?
So that’s my contribution to the world this week. Give everyone a blog. Everything should be much better now.
I’ve been looking for a couple more “summer fiction” titles to cram in before the Fall gets here. You know the type… beach-worthy titles that just push you through a quick story.
I was cruising through the AL.com Book Forum last night and ran across a new book blog in town, Breaking the Spine. I have to say I enjoyed flipping through all the posts and reading all the questions she poses to her readers. Might be fun to keep up with this one!