Category Archives: Book Talk

Why Publishing will Always Be People Powered

In this day of self-publishing services partnering with, ebook vendors and vending machines that print books, it is not hard to envision a day when machines would control it all. But then you run across a site like Lulu.com’s new service and realize that day is a long long way off.

They have a new Title Scorer where wannabe best-selling authors can thow their titles up and “to the scientific test and find out whether it has what it takes for bestseller success.”

I thought it a cool idea. Then I typed in “Of Mice and Men”, which in it’s infinite wisdom cranked out the following result:

Oh well. Humans (1) Machines (0)

So tonight, I raise my glass to all you editors, AQ folks and authors who actually think about these things while discerning what will resonate with your readers.

The trouble with April Fools Day

I am not enjoying today and have given up listening to NPR and reading blog/tweets until April 2nd. It’s just too much!!!! Ahhhh!!!! NPR got me this morning with the whole 2 minute piece on STEAM. And I haven’t been happy since. 

And now over on the most excellent harperstudio blog, they have announced a new ebook pricing/marketing plan. Which seems really forward thinking as it engages the Twitter crowd, but then you can read the comments and every other person is “This has to be April Fools”. So what’s the point? If it’s legit, then they missed the boat cause their plans are being second guessed and if it’s a joke then it’s just wasted time. But, I guess it did spawn a blog post here…

So I’ll just have to wait until tomorrow, to see what’s really real in the real world.

The 5% Sweet Spot

Chris Anderson says his new book Free! Why $0.00 Is the Future of Business will be unleashed – free- upon the world on July 6th. As popular as his first book The Long Tail was, I’m sure I’m not the only anxious to read his latest thoughts.

In the interview he had with Guy Kawaski, Anderson does say that he expects the free version of his book to spur print sales. Something many in the industry are watching, I know. How does a publisher make money at giving their products away for free? While I’m sure the book will contain nothing as useful or solid as the formula filled The Art and Science of Book Publishing, Anderson says

“If you can convert 5 percent of users to paid, you can cover your costs. Anything above that, and it becomes extremely popular.”

I haven’t started crunching the numbers yet, but that seems to assume a very slim overhead. But it gives us a starting point. Something for the industry to aim for or pass. We’ll see. Five percent it is.

One of these days I am going to have to make it to SXSW…. but until then, thank the internet gods for blogs and twitter.

Buy a book just for the cover?

The folks over at the Abebooks blog have published their picks for 30 Books Worth Buying For the Cover Alone. Only seven of the 30 use photographs. So illustration seems to be the way to go if you want to get noticed in the cover design crowd (of course, these are all fiction titles).

I REALLY like these two:

But have to wonder about this choice:

The image just seems to literal and obvious to be chosen as worth “buying for the cover alone”.