Happy New Year! I hope 2014 is off to a great start for you and that many great books are in your future. Here are two highly highly recommended reads for any functioning adult… who is on the internet… and wants to continue to be an effective and functioning adult. I’m serious about these two books. They are great reads.
The first recommended read is Clay Johnson’s The Information Diet (my review). This book is a short one, but it is jam packed with information and case studies about most of the places you interact and inhabit online. The book is eye-opening, but not in a scary “big brother is gonna git chu” kind of way. He just lays it out clearly. It’s all about understanding how algorithms and networks operate online and on sites like Facebook. Plus, he ends up with ideas and tips for turning your media consuming self into a more productive person and savvier consumer.
The second one is Charles Duhigg’s The Power of Habit. This book is fascinating. He shares data and stories on why you probably tie the same shoe first every morning, strategies to break your bad habits or reinforce your good ones. Not too mention interviews with the people at Target and music sites that are using our habits against us in efforts to market to us and lure in their shops. Amazing stuff.
Both these books are bursting with information that I think will make you a better citizen both on and offline. Plus, it’s just good to know what kind of a world you will be wading through in 2014.