Reading Ability Tied to Ice Cream

Ok, so this one has a bit of a “cars with umbrellas in them get into more wrecks, so umbrellas cause wrecks” kind of feel to it, but hey, it was reported by The Economist. Which is pretty legit and their paywall is more profitable than what I’m running here at Headsubhead, so I’ll give them the benefit of the doubt.

But the numbers do track just about the same: countries that consume large amounts of ice cream treats also score very very well on literacy tests.

reading_Ice_Cream

No doubt there are many other factors here, but doing a quick and dirty back of the napkin confirmation…

Business Insider lists these ten as the top ice cream eating countries:

  1. New Zealand
  2. United States
  3. Australia
  4. Finland
  5. Sweden
  6. Canada
  7. Denmark
  8. Ireland
  9. Italy
  10. United Kingdom

And according to a Washington Post article, the most literate countries in the world are:

  1. Finland
  2. Norway
  3. Iceland
  4. Denmark
  5. Sweden
  6. Switzerland
  7. United States
  8. Germany
  9. Latvia
  10. Canada & Netherlands (tie)

So that’s 50%. Of course, while it’s easy to count ice cream cones, it’s much harder to measure literacy. No doubt some formulas would track this trend higher or lower, but it’s still pretty fun.

So, averaging the info from Business Insider, in order to maintain a high level of literacy you should consume 13.5 liters (3.6 gallons) of ice cream per year.

All of that probably isn’t true, but it sure is fun to say. And there’s math behind it! Everything with numbers is true, right? Just ask any of these politicians running for office. However if science could tell us which flavors of ice cream help us most with reading comprehension…. then we’d be on to something.

  • Sam Sattler

    Considering my personal consumption level of ice cream, I have to be one of the most literate people in the U.S. God, if this were only true…I’m going to throw these stats at my wife next time she warns me that I’m overdoing the ice cream thing.

  • I’ve been scribbling down names of book-themed ice cream flavors. I thought it’d be fun to pitch at Ben & Jerry’s, but in the course of my note taking I ran across this blog post over at quirk books: http://www.quirkbooks.com/post/keep-cool-national-ice-cream-month-book-inspired-flavors Their wordplay is much better than anything I had come up with.