Publisher Sending Free Books… only to Bloggers

Thomas Nelson 

Religious publisher Thomas Nelson has amassed a list of select titles and will send review copies to bloggerswho agree to post a 200-word review on their blog and and 200-word review on Amazon. The company’s CEO has been an active blogger and tweeter for some time. So he seems to really get the power of the medium and the tools that his marketing department can use.I know a lot of publishers are active in social media, but do you know of any other houses that have an official program like this in place? Obviously, they can’t fill every request, but it’s a neat idea. Kind of like LibraryThing’s Early Reviewer program, but they just don’t have to go through LT.