It’s getting imppossible to keep up with the latest trend in book publishing… ads. Folks like WOWIO led the way. Yahoo! even mentioned last year that they are offering this service, now Lulu.com is offering their self-published customers the same revenue stream.
So now you can self-publish a book with them and they’ll help broker ad deals, kinda like you would for placing ads on your blog, I think. I guess book publishers got tired of seeing all the rich folks sitting over at the magazine publisher’s table and decided to hop on the train.