Category Archives: Publishing Industry News

Book Design, Book Talk, Digital Publishing, E-Books, Groups, On the Web, Publishing Industry News

Four Publishing Conversations Worth Following

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There is a TON of information online about books and the ever-shifting landscape of publishing. It just takes so long to sift through everything to find something of worth, that you could actually use. But there are four conversations I always check in on, via Twitter. Sometimes I look back through the conversations, days after it’s over to see what I miss and often learn tons I didn’t know. If you are interested in publishing, fire up search.twitter.com and plug-in these hashtags:

#dbw – Digital Book World – this is one GREAT conversation by folks involved in helping change the landscape of publishing. Digital Book World is a new annual conference (the one I wish I had gone to), that focuses more on the how-to and strategy rather than the crystal-ball gazing and the “where will we be in 10 years” like some conferences. It’s well worth your time to follow this hashtag daily. It’s maintained through @DigiBookWorld and @glecharles feeds. (BTW, Guy Charles has a personal blog worth checking out, too.)

#followreader – Follow the Reader – this is a weekly chat covering a specific topic each week. I’m constantly surprised by the quality and depth of the topics. Not too mention the techincal knowledge of the folks who chime in. This hashtag and site are sponsored by NetGalley and maintained by @charabbott and @katmeyer.

#ISBNHour – ISBN Hour – @ljndawson runs this weekly chat, every Friday at noon Eastern. It’s worth checking in on during the week to see if the slant of the current chat is of interest. This is one of the more open threads, as the conversation is really built on sussing out ideas and possible solutions for future problems. Lots of good talk of ISBN, categories, libraries and indexes here. Smart people trying to solve the issues facing the publishing industry before they become crippling problems.

#ePrdctn – eProduction – this is a recent add for me, but is the only one of these four that has earned a permanent column in TweetDeck. If you follow this hashtag you’ll find people chiming in and helping each other from all over the eBook production workflow. Full of solid advice and help regarding Adobe products, indexes and lots of  “has anyone dealt with this before” kind of camaraderie. This is an ongoing conversation by lots of people actually doing the production work that so many in the industry and media try to analyze. There have been some weekly topic-focused chats organized by @crych.

Think of those as four separate cocktail parties attended by just publishing-industry folks and we can walk from party to party listening in on conversations from publishing insiders in New York City, Los Angeles and maybe even Birmingham, AL. Yes, they can get a tad technical (which is sorely needed) and we could think of these as four different publishing workshops, but I promise you this will be a lot more fun if you read through all the conversations with a cocktail in hand.

I know that there are lots more conversations out there. Please, plug your favorite in the comments so I can check it out, if I’m not already.

Bookstores, Digital Publishing, E-Books, Publishing Industry News

Free eBooks and Free Coffee

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Barnes & Noble is finally leveraging their greatest asset: their stores. A “boots on the ground” plan is exactly what they need to help them continue to compete with the changing landscape for publishers, booksellers and readers. That’s exactly what they currently have going by giving away free eBooks (for any device running their app) and free coffee (to get you to hang out in the store).

So if you have an iPhone, Android phone, BlackBerry, laptop (or if you want to lug in your desktop pc or Mac), iPad, Nook, etc. this post is for you.

They are three weeks into this promotion (sorry I didn’t blog about this sooner), giving away one free book per week. To get yours just stop by any store and ask for the code. They usually have them at the Customer Service Desk or the Nook kiosk they’ve all been moving up by the front door. Again, you don’t need a Nook, just any device running the free B&N eReader app. Once you have the code, you go here and get your copy. They next time you log-in to your eReader app, it will download the book.

This week they’re giving away Elizabeth Berg’s Home Safe. Next week, Chris Anderson’s The Long Tail.

Now I have not tried this myself – yet – but ComputerWorld is reporting that if you show that you have the B&N eReader app installed on any device, you score a free coffee. The idea being that you’ll sit down and peruse more books via the free wi-fi at the store. I’ll let you know if this promotion works as reported or not, as soon as I swing by a B&N and try it out.

Digital Publishing, E-Books, iPhone, News, On the Web, Publishing Industry News, Technology

Amazon Kindle App for Mac Now Available

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It’s finally here! Click here to go download it (download will start automatically).

There’s nothing super special about it. With all the delays, since last year, I thought they were cramming in all of the annotations and such, but it looks like those are coming later. This app, which lets you buy and read kindle books on any Mac OS 10.5 machine does support device syncing, which is more important to me and worked fine this morning. So I can start readying a book on my phone and then pick up where I left off on my computer. Pretty handy. Bookmarks are displayed too. Not a bad little app, but you can see why they didn’t launch with a parade.

Let me know what you think about it or if you’re even going to give it a try.

Book Talk, Bookstores, Digital Publishing, E-Books, News, On the Web, Publishers, Publishing Industry News

Amazon Yanks Macmillan Books

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Amazon fired the opening salvo in the latest skirmish over eBooks with mega-publisher Macmillan. Macmillan, one of the largest publishers in the world is at odds with Amazon over the pricing of Kindle books, so Amazon deleted all of the “Buy Now” buttons from all Macmillan published titles! I’m sure Amazon can predict the impact this move will have on Macmillan’s sales and think it will hurt enough to bring the publisher back ‘in line’. We’ll see.

Amazon has always artificially deflated the price of Kindle books, to get people to buy Kindles and to read Kindle books on their phones. Until the iPad, publishers had few choices as to other major hubs of online distribution. But I’m sure Macmillan feels they have a place to run. And Amazon has called their bluff.

The average cost per title on the Kindle is $9.99 and the publisher has little say in this. While Apple says publishers will be able to “adjust their own pricing” on the new iPad and upcoming iBooks store. Prices there are expected to be in the $12-$15 range.

For those still reading this, I would like to restate one point that many don’t realize: Amazon is artificially deflating eBook prices. So, even though they sell the Kindle book for $9.99, they are still paying the publisher royalties on the $12-$15 price the publisher wants. So, at this point, the publisher is still able to keep the lights on and pay its people. Macmillan’s complaint is that Amazon is ‘purposefully devaluing the product’. The fear is Amazon will so ingrain the $9.99 price in consumers’ minds that they can then quit subsidizing the pricing, forcing publishers to sell their products at loss at $9.99. So this isn’t a price “set by competition and market conditions” it’s a price set by a huge retailer with huge leverage to control the market and competition. I’m not calling sides here, but this is a very important point.

All I know is that no one wins when retailers pull books off the shelves, for any reason. And should sound as a warning to ALL publishers that they need to open themselves up to sell directly to consumers, at a minimum to offset crazy deals like this one.