Category Archives: Book Reviews

Book Review: X Saves the World

X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking by Jeff Gordinier

This is a book that I want to share with my friends. Gordinier does a FANTASTIC job of capturing the thoughts, discussions, issues and music that I had all throughout my school days.

Gordinier does a good job of outlining the media’s fascination with the tsunami that is the Baby Boomer generation and the lurid news fix on the youngest generation, the Millennials. Sandwiched between these two spotlight hogging masses is Generation X.

If you’re looking for a strong call to action to save the world and a 10 bullet-point plan for starting a movement. This book isn’t it (and you’re probably a Boomer anyway). If you’re looking for a book to outline a strategy to get your cause noticed and bring some media attention your way. This book isn’t it (and you’re probably a Millennial).

This book has all those things, but presents them in a much more REAL way. Not slacker. Not dumb. Not unmotivated. But data driven; experience driven; community driven. Real.

At 179 pages, it reads like a well-informed passionate op-ed piece and not much more. And the beauty of it, is that it doesn’t try to be much more. Sure there are the rants and causes that come into play late in the book, but this is all just to show what’s possible and what Generation X is grappling with now, in 2009.

At a minimum, the book will have you out renting Slacker, Googling Captain Beefheart and surfing eBay for Oblique Strategy Cards.

So if you’re looking for something to help you build you case or start a movement, there are probably better books out there. But if you’re interested in what’s happened over the past 20 years, where it’s all going and who is in charge, then this short cultural history is just the thing.

(Special thanks to Laura whose review made me want to pick up this book)

Book Review: Relevance: Making Stuff That Matters

Relevance: Making Stuff That Matters by Tim Manners

The main idea of the book is that if a business can become relevant to consumers, then that business can thrive. I think that’s a great take on branding and was enough of a germ of an idea to get me to pick up the book. But the book never really grew from there, for me.

After some basic “problems with the business mindset” kind of stuff, Manners presents six “Relevant Solutions”. These are insights, innovation, investment, design, experience and value. Do any of these ideas sound new to you? Me either.

The book is mainly a series of “stories from the field” as various business folks relay their experiences with their brands. Of course, Apple is there and the car manufacturers. Manners did seek out Patagonia, who I thought had the most valuable insights in the book. They seem to concentrate on growing inside each sales channel, rather than chasing the Nike’s of the world. So that was cool. After many of the from-the-trenches stories the author adds a bullet point to try and sum up the story. Many of which seem kind of generic and dated.

So while, in this internet-empowered era I do think businesses must work hard to serve each and every customer and bring value to their product, in essence, become relevant, I’m hoping to find more books out there that might delve a little deeper into each of Manners “Relevant Solutions”.

Book Review – Beat the Reaper

This is a faaaaaaaaaast read by Josh Bazell. And I don’t just mean that it’s short or easy writing. I mean the pace doesn’t let up, even with the flip flopping between flashbacks and the storyline. If you’re looking for something deep and heavy with plot, this isn’t it. If your looking for a fast shoot-em-up kinda story for summer, this fits nicely.

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Book Review: Web 2.0: A Strategy Guide

Web 2.0: A Strategy Guide by Amy Shuen (O’Reilly Media)
Like everyone competing in business today, I am buried in unhelpful technology trend books. But I had not made it out of Shuen’s Preface before realizing. . .

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