I get these via the Twitter feed of the Birmingham-area’s newest coffee/bookshop Church Street Coffee & Books:

How cool is that? And how hard is that do to? I’ve yet to reply and send in an order, but I know I will one day. The urge is always there. When I see these tweets I always want to reply. It almost feels like they’re saying “I’m headed to the store, want me to grab you something?”

This level of interaction is going to be crucial for bookshops going forward. They don’t have to chat with me everyday. They don’t have to interrupt me every day. But they are making a very personal one-on-one service easily available to me. And I like that.

Chalk this one up as a “Best Practice for Bookshops”.