Sony Catches Up with new eReader

No doubt the eReader sector is a tough business. One has to have the right balance of device manufacturing skills, end-user service, available titles, etc. Sony has been late to the show, even though they were an early mover. Their devices were over-priced and their customer-facing services and stores were cumbersome at best.

But yesterday, Sony has jumped in with both feet and announced a device that meets readers’ needs.

Available in October, the PRS-T1:

  • sports a 6″ eInk screen that is full TOUCHSCREEN (works with both fingers and stylus)
  • wi-fi enabled
  • weighs less than 6 ounces (making it barely lighter than Nook and Kindle)
  • costs only $149
  • has native support for checking out library books from Jefferson County libraries

That’s a pretty impressive list of specs for a company that’s been lagging behind. And it is about time. One thing Sony knows how to do is make things. They should have done this years ago. I’m just glad they did. Competition is a good thing and will keep Amazon, Apple, etc. honest and customer-focused. Which is where Sony has to focus now. Their Harry Potter deal is interesting, but not the overhaul that’s needed. I started e-reading on a PRS-505 and Sony lost me as a customer years ago. Everything was just too hard to do. I know it was early in the industry and I tried to cit them some slack. But Amazon and others just blew past them and I jumped ship. They seem to have come a long way since then.

Of course, we still have to wait on some real-world testing. I wonder if the screen really can work as advertised. But I’m anxious to see how the reading public responds to the $149 price-point and what Sony does to try and keep their readers coming back to buy books.

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