I attended my third O’Reilly webinar today. Titled What Publishers Need to Know About Digitization, it was led by the very savvy Liza Daly. They said they’re working to get the session’s recording up on the site, so it should be up there soon. This was, by far, the best webcast I have attended. Though the one on Why Publishers Should Care about SEO was ok too. I do wish Daly and crew had spent a little less time with the 101 intro stuff (how to scan something) and a little more on the monetization part that they flew through. In fact, I’m still unclear on where any of the monetization is coming from in any of Daly’s 3 examples. I’ll have to go back and look. The next webcast is Twitter for Business, in case you’re interested.
But today was really just another session of 100+ people asking questions (and getting the answered!), that showed just how many cool tools publishers have at their disposal. They just have to be creative. I know that the holiday season is predicted to be a slow one for books, but after today’s session I can see the potential and though things may change a little and new formats, distribution channels may emerge, I really think that books and publishing are going to be just fine.
Much to the dismay of Jeff Gomez, whose book I plan on reviewing later this week.