The NY Times ran an article on blogs/sites moving into printed products. Pretty interesting though nothing really new is mentioned. They don’t even mention the word “blook“. Which is a book mainly consisting of blog posts (and one word I hope never makes it into the dictionary). Basically some marketing folks look at a blog’s traffic stats and see dollar signs, but over the last two years, publishers have realized that a high number of unique visitors does not always translate into dollars.
Though it seems that comics and illustrations do seem to do better than fiction and narratives.
Basically, Frank Warren (of Post Secret fame) summed-up the whole business model when he is quoted in the article saying “I don’t think there is a formula,” Mr. Warren said. “There is a bit of magic there that can’t be replicated.”