Here’s a pretty neat post from some folks over at Picador about publishing a book simultaneously as a hardback and paperback.

I’ve always wondered if it’s two different customer sets. Paperbacks have always been easier for me to read, so I always go for those (the lower price point helps too). But the hardbacks look sooooo much better on the shelf and 9 out of 10 times are designed better.

From my desk here I can see six titles that I bought in paperback and liked it so much that I bought it in hardback too. Is that weird? I haven’t reread any of them, but it just seems more appropriate to have these books as hardbacks sitting on my shelf.