This upcoming Friday, Irma Boom will accept the award for “The Most Beautiful Book in the World” at the Lepzig Book Fair. It’s for Sheila Hicks: Weaving as Metaphor, that Boom designed last year.

Here is a fantastic article that ran this weekend about Boom and her work. I want to call Boom up and find out exactly, word for word, what she says to convince publishers to go these “unorthodox” routes. Because I fail miserably every time I try.

Maybe forwarding that article to every publisher I have ever worked for would be a goo dfirst step… What publisher wouldn’t want to be known for having “The Most Beautiful Book in the World”?