They seem to be going after the “Pimp Your Ride” crowd.
Basically Penguin will start selling (end of November) real books by real authors… but with no covers. Apparently they hope people will buy the blanks and design their own covers and share with the world.
You can keep up with this project and gallery of uploaded user’s pics on Penguin’s site.
I’m not sure this gimmick will catch on. Just seems kinda hokey. Should be fun to watch though. I wonder if there will be a price difference in a book with a cover and without a cover?