Penguin Books has started a blog. It’s about two weeks old and sports nine posts today. It’ll be interesting to see how a big house like that handles a “conversational maketing” outlet like blogging.
I’m finishing up Chris Anderson’s The Long Tail. It’s an interesting look at, what Anderson thinks as “current trends” in online retail.
I was just be-bopping along when I read Lee Gomes insightful WSJ article. Maybe Anderson is looking a bit too far into the future? And making a few too many assumptions?
I’ll post thoughts when I get done.