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With Big Data Comes Big Responsibilty

This came across Twitter the other day and is so very true:

 My fear is that publishers will use the reader data they collect from eReaders the same way that Hollywood uses focus groups to make movies.

It’s no secret that some publishers are closely watching the reports of “most highlighted passage”, “most shared photos” and “where people quit reading the book”. Lots of good stuff to learn there.

But, there is a reason that the world is awash in too many books, crappy TV and weak movies. . . the people in charge of cranking out books, tv and movies are courting the largest mass of consumers they can. And for mass appeal you make something that equals the lowest common denominator (at worst) or is simply a novelty (at best).

Let’s hope that book publishers have a sense of all of these lessons and can do a fair job of making contributions to their readers’ lives and not just spewing books filled with the most profitable sentences their algorithms said they could string together