Apple announced a new iPad today, available March 16th. Prices start at $499 for wifi-only and $629 for 4G model. But does any of this matter for book readers? As a reader, it’s not enough for me to update my first-gen iPad, but let me tell you why publishers should be very excited about the capabilities of Apple’s new device:
- Hi-res screen: I mean VERY high-resolution. It’s first tablet that actually rivals print when it comes to resolution. I work for a travel publisher and we’ve always had issues with our maps on eReaders. Print books have always been better. No eReader device could rival the detail of a paper book. And that matters when you are looking at maps, topo lines and map keys. Well now there is a device that can support the level of detail and zoom book readers need and deserve.
- 4G connection speed: Again I am looking at this from a travel publishing perspective. This over-the-air speed is capable (but not very likely while you are out and about) of being faster than some hom wifi connections. That’s huge for publishers pushing content to book readers as they move about. Expecially for travel publishers selling updates and maps as readers are out on their adventures.
- Battery life: It’s nine hours with the 4G turned on. That’s a long road trip or a hike from sun-up to sundown. That’s a lot of reading and book referencing. Our customers/users/readers need to be happy, whether on a digital device or holding the print product. Big battery life is a step in this direction.
If publishers are doing their jobs the put A LOT of work into making unique quality content. It’s nice when device makers do their best to support this content. Now, having said all that, there are still many issues I have with reading non-fiction on eReaders. I’ll have to post about that later this week.
