Bookstores, Digital Publishing, E-Books, News, Publishing Industry News

Google Dumps Indie Booksellers

April 5, 2012 trav 1 Comment

I can not express how sad this makes me. Google has announced that they will pull all support for selling e-books, from independent booksellers. They seem to be playing the same game that Apple and Amazon are. I guess starting in January 2013, they will be no different.

I am guessing their plans like: giving away the Android operating system, supporting the ebook infrastructure for bookstores, etc. just wasn’t paying off fast enough. So they’re copying the iTunes/Amazon model, with the launch of Google Play.

No doubt someone like Copia or Kobo will step in to fill the void, but I’m betting many many booksellers will just throw in the towel. Who can blame them? Why sign on with another service, if they can just be bought by Google or Amazon who kick the bookseller back to the curb?

The capitalist in me says Google is a business and needs to do what’s right for their business, just like all these indie bookstore owners have the right and should do what’s in their best interest. But I remember the materials that went out when Google was courting the American Booksellers Association and indie stores. None of it was conditional. None of it said “Now remember one day we may pull the plug”. At a minimum Google could preserve their “Do No Evil” mantra by supporting their current roster and just say “we won’t be taking on any more shops, because it’s not working like we thought”. That would be honest and fair to those shops who jumped on board to support ePub, Google Books and serve their store’s customers.

This really is another indicator that indie bookstores need to stay indie. Totally. They need to develop in-house talent for delivering books and products to their customers. They need to undertand how websites, Twitter, Facebook and ebook reader devices work. And they need to stay as close to their customers as they can. Hopefully groups like the ABA can step in and offer strategic help as lots of bookstores’ e-book sections go dark next January.

Now that I think about it, publishers really should get involved. I mean they want these shops to sell their books. I wonder what publishers could do to make it easy for indie store owners to sell their e-books… widgets… iframes… hmmm…

Book Column, Book Talk

Book Recommendations

April 4, 2012 trav 1 Comment

Three times this week I have been asked about book recommendations (I hope you have as cool and bookish friends as I do). Anyway, each time I found myself repeating the same titles, so I thought I’d share here as well.

Tonight, I finished Pearl’s The Technologists which left me a little flat. It was fantastic in the sense of time, place and setting, but just lacked some of the “thrill” part that was there when I read his “The Dante Club”.

The last really well written book I read was, Towles’ The Rules of Civility.
I enjoyed Holmqvist’s The Unit as well, but for different reasons.

I also recommend reading Justin Cronin’s The Passage, to get ready for The Twelve which comes out later this year. It is so so good. I mean like REALLY good.

I recently went through quite a run of fiction, so I am thinking about picking up Bryson’s At Home. But I may go sci-fi with Russell’s The Sparrow. We’ll see.

How about you?

What are you recommending to friends?

Book Column, Book Reviews

Google Advertising Tools – Book Review

March 26, 2012 trav Leave a comment

Google Advertising Tools: Cashing in with AdSense and Adwords, 2ed. is one of those books where you take lots of notes. I have been involved with AdWords and AdSense, on a surface level, for a couple of years. So I knew my way around these services. I would say that a third of this book is devoted to screen shots and help with navigation. Which is good, but wasn’t helpful to me. If you are newer to these services then you will love these sections as they are very well pulled together. This also means that a full two-thirds of the book was helpful to me.

The author does talk about staying reader-focused and the need for consistently creative and unique content, but most of the ink is spent on the reason/need for sitemaps, tips for good page layouts, techniques, etc. He does a good job explaining the ‘how’ and the ‘why’ all of these things.

I really like the layout of the book which is in three sections:

Making money with a website
Cashing in with Adsense
Working with Adwords

These allow the author to really setup strategies apart from the tools to execute the strategies. In the first section he even talks about non-Google related “affiliate programs” and some Adsense-competitor networks. All in an effort to show you that Google is not the only way. Which I appreciated. It allows for honest context and back of the napkin type metrics. This is something that a lot of these types of books are lacking. It is these real world tips, based on actual data, that can help you build your site and network. I am talking about tips such as:

A daily blog post should have 250-300 words. On average, this gives an optimal mix of human-friendly words and keyword saturation (search engine-friendly words).
If your post/page is over 300 words or if your readers are spending more than a minute on that post/page, then you might want to consider breaking it up which could help with readability and add another chance to display revenue-generating elements.
A good Click-Through-Rate for ads is 1.5% or better. The author recommends troubleshooting anything lower. He also offers tips on how to troubleshoot and tweak page layouts.

I would recommend this book to anyone who needs a solid introduction to the “how” part of monetizing a website. Advanced folks should look elsewhere. If you’re a developer, you’ll be disappointed in the lack of code. In all honesty, if you follow the right blogs and do a few key Google searches you could probably dig a lot of this up on your own. But it’s nice that I didn’t have to spend my weekend digging and learning. I could just spend it learning. I give this book a solid 3 out of 5 stars and have already recommended to two people.

Birmingham, Book Collecting, Book Sale, Bookstores, library

Homewood Library Used-Book Store

March 19, 2012 trav 3 Comments

Here is a quick photo tour of the used-book store that is maintained by the Homewood Library’s Friends of the Library Group. It’s located downstairs at the Homewood Library and is open:

Monday-Friday 10:00 a.m.-4 p.m.
Saturday 10:00 a.m.-2 p.m.

This is by far the best library bookstore to visit if you are looking for magazines. They have shelves and shelves of magazines that I’ve never heard of, plus all of the big popular ones. If magazines and journals are your thing – THIS is the shop you have to visit. Magazines cost ten cents each.

The whole used-bookstore is pretty big, divided among three rooms, with a so-so turnover in the Fiction shelves. Most everything is discarded library books. Though finding donated copies (with no library stickers or stamps) isn’t uncommon. I have seen First Edition books priced at $5 and they do keep a 50 cent table, which is always worth glancing through when you’re at the library.

The first thing to do when you arrive is look down just inside the door. There is a cardboard box there with Free Stuff in it. It’s usually just magazines, maps, photos, etc. but you may find something there. Also, in the magazine room, there is another bookshelf unit and another box with free books and magazines for the taking.