Category Archives: Publishers

News, Publishers

Little, Brown’s new Logo

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Little, Brown and Company have a new logo. They are ditching the 70-year-old etching of some Boston-based revolutionary war era memorial called the Bullfinch Monument, for an updated type-only design. Here’s a link to the short New York Observer article, which is worth the read because they take a couple of paragraphs to talk with the font designer who behind the new “L” and “B” letterforms.

If you dig vintage colophons and publisher marks, visit this site (via Penguin blog). Most seem to be scanned from pulp serial paperbacks and it’s pretty fun to look through. I do hope they’ll keep updating it.

Book Talk, E-Books, On the Web, Publishers

The trouble with April Fools Day

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I am not enjoying today and have given up listening to NPR and reading blog/tweets until April 2nd. It’s just too much!!!! Ahhhh!!!! NPR got me this morning with the whole 2 minute piece on STEAM. And I haven’t been happy since. 

And now over on the most excellent harperstudio blog, they have announced a new ebook pricing/marketing plan. Which seems really forward thinking as it engages the Twitter crowd, but then you can read the comments and every other person is “This has to be April Fools”. So what’s the point? If it’s legit, then they missed the boat cause their plans are being second guessed and if it’s a joke then it’s just wasted time. But, I guess it did spawn a blog post here…

So I’ll just have to wait until tomorrow, to see what’s really real in the real world.

Book Talk, Events, New Releases, Publishers, Upcoming Titles

The 5% Sweet Spot

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Chris Anderson says his new book Free! Why $0.00 Is the Future of Business will be unleashed – free- upon the world on July 6th. As popular as his first book The Long Tail was, I’m sure I’m not the only anxious to read his latest thoughts.

In the interview he had with Guy Kawaski, Anderson does say that he expects the free version of his book to spur print sales. Something many in the industry are watching, I know. How does a publisher make money at giving their products away for free? While I’m sure the book will contain nothing as useful or solid as the formula filled The Art and Science of Book Publishing, Anderson says

“If you can convert 5 percent of users to paid, you can cover your costs. Anything above that, and it becomes extremely popular.”

I haven’t started crunching the numbers yet, but that seems to assume a very slim overhead. But it gives us a starting point. Something for the industry to aim for or pass. We’ll see. Five percent it is.

One of these days I am going to have to make it to SXSW…. but until then, thank the internet gods for blogs and twitter.

Bookstores, On the Web, Publishers

A Bookseller’s Blog

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There is a great post over at Rich Rennicks’ blog The Word Hoarder, where he posits ideas and questions about how publishers and bookstores operate. I’ve read through it twice and have yet to comment. There’s just so much there. I’ll keep checing on it and hope to comment soon.

But I wanted to post the link because this is a discussion that many in the publishing industry should be having.