Category Archives: Book Talk

Book Talk, Events, New Releases, Publishers, Upcoming Titles

The 5% Sweet Spot

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Chris Anderson says his new book Free! Why $0.00 Is the Future of Business will be unleashed – free- upon the world on July 6th. As popular as his first book The Long Tail was, I’m sure I’m not the only anxious to read his latest thoughts.

In the interview he had with Guy Kawaski, Anderson does say that he expects the free version of his book to spur print sales. Something many in the industry are watching, I know. How does a publisher make money at giving their products away for free? While I’m sure the book will contain nothing as useful or solid as the formula filled The Art and Science of Book Publishing, Anderson says

“If you can convert 5 percent of users to paid, you can cover your costs. Anything above that, and it becomes extremely popular.”

I haven’t started crunching the numbers yet, but that seems to assume a very slim overhead. But it gives us a starting point. Something for the industry to aim for or pass. We’ll see. Five percent it is.

One of these days I am going to have to make it to SXSW…. but until then, thank the internet gods for blogs and twitter.

Book Covers, Book Design, Book Talk, On the Web

Buy a book just for the cover?

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The folks over at the Abebooks blog have published their picks for 30 Books Worth Buying For the Cover Alone. Only seven of the 30 use photographs. So illustration seems to be the way to go if you want to get noticed in the cover design crowd (of course, these are all fiction titles).

I REALLY like these two:

But have to wonder about this choice:

The image just seems to literal and obvious to be chosen as worth “buying for the cover alone”.

Book Talk, Publishers

FeatherProof tests new older Publishing Model

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I love this idea of “subscription publishing”. Beyond the fantastic economic plusses (ie impact to cash, scaled print runs, etc.) it seems a great way to build buzz and get people looking forward to a body of work, not just once, but again and again. Small indie publisher Featherproof Books (publisher of local Birmingham author Susannah Felts) is trying such a model, with the launch of a new imprint Paper Egg Books.According to Publishers Weekly:

All print runs will be determined by the number of subscribers who sign up for the program; they will pay $20 per year to receive two books — either a novella, flash-fiction or short story collection — one in the fall, the other in the spring.    

You don’t have to look far to find someone crying “print is dead”. But it’s not. It’s just going through a very long overdue (and stressful) evolution. Or maybe de-evolution? It seems that most of Charles Dickens work was serialized “back in the day” and it worked out well for him. Last year, Penguin released The Glass Books of the Dream Eaters in serial form first and built quite a following in Britain. Though it didn’t work out so well here in the States.So best of luck to the crew at Featherproof, we’re all watching!