I buy 100% of my non-fiction as paper books and about half of my fiction as ebooks. This is because, when it comes to non-fiction, device makers have yet to consistently deliver a reading experience that comes close to paper when reading charts, graphs, maps, highlighting, writing in margins, etc.

I wanted to share this 16-second video as an example. I took it at a B&N while checking out the largest most expensive nook HD they had on display. So here I am flipping through their sample ebook of The Hobbit, viewing an inline graphic:

Do you know how frustrating that is? The screen actually goes black. . . every. . . time. Imagine what it’d be like trying to view a business book (logging 15 seconds just to see an image) with a gazillion charts or a travel guide with detailed neighborhood maps!? I know everyone is moving at a break neck speed and trying to keep up with formats, devices, standards, unlocking content, etc. but we’re all killing the book if we’re not openly honest about on which devices ebooks fail and where they work.

I bet publishers never thought they’d see themselves in the “customer service” field. But I know they’re getting more and more  calls/emails from upset customers because their “book doesn’t look right”. Trust me when I say that reading a travel guide, a Kindle Fire customer will have a totally different experience from a Kindle Paperwhite customer. But the book gets a bad review all the same, even when it’s the device’s limitations. Someone should have helped that customer understand what they were getting when they bought the device as well as when they bought the book.

I hope publishers, device makers and device sellers will be more honest and open about what the eReaders and eBooks are good for and when a pound of paper yields the better user experience. No one wins when the reader is frustrated.