Google has launched a new digital content portal called Google Play. As part of the launch they are offering an ebook for 25 cents, every day. They are calling it their “Play of the Day”. Today, it’s Chuck Palahniuk’s Fight Club. Not to be outdone, Amazon is mimicking every price move that Google is making this week. So today folks with Kindles can get Fight Club for only 25 cents. I’m not sure what they will offer tomorrow or how long these promotional cheap e-books will last.

This is Economics 101. While two big monolith companies duke it out over readers’ attention and try to one-up each other on price… the consumer wins. For the short term anyway. The long term game is a whole other sport, which is why Amazon and Google are paying so much attention to books this week. Competition is a good thing.