Small Demons launched in beta this week and is trying to help us discover new things by connecting all the dots for us. How vague is that? But seriously that what it does. You can start with a person, book, movie, music, brand or thing. I chose a specific bourbon, Old Grand-Dad. Small Demons was able to list out three books that specifically mention that bourbon and cite the passages.

Want to know a character’s favorite recipe? Small Demons will eventually be the place to go. There is also a “My Library” tab, that is not yet active and I’m not sure how deep the social component will go. I’ve only been in for a day.

The “Books Mentioned in Other Books” is quite a big rabbit hole to start down. It goes on and on and on, but it’s fun to see what books, genres and author share certain things. As fun as it is, Small Demon’s bookshelf is still small, so all of the results feel a little truncated. There are many many books that will be added and indexed.

It’s one of those things that could only happen (and scale) thanks to the internet. It’s on the same track as LibraryThing (one of the most awesome services the internet has birthed). Here’s a quick under-two-minute video they produced to promo the new search/relationship/discovery engine: