The flash-in-the-pan that was Steve Jobs’ statement about reading and books was wide spread and still getting batted around on conversations.

Well, today the NY Times ran a piece that tries to balance out the numbers and logic (or illogic) in Jobs’ thinking. I agree with most of the piece, except when they get to the numbers part. For some reason, “the numbers argument” never holds water for me. I mean just because hundreds of millions of books get printed doesn’t mean they’re any good or that people are reading all of them. That just seems like a bad metric. We need to measure the other end of the process.

But I like the thinking here about “reading is not a product”.

{via  Reed Next}