1. Identify your silo/niche/subject and position yourself as a category expert. General publishing is in for a world of hurt over the next few years. There is a reason why we’ve seen some big publishers this year launching new imprints. This is something that needs to be considered at the publisher, series, author and title level.

2. Build a community and engage daily. Things like brand, sales, followers, etc. will all come from this. Pando Daily is nearing 20k followers on Twitter, which is where they first announced the eBook. In just 12 hours, their ebook moved up from a sales rank of #4,871 to #672 in the Kindle store. And that was overnight. This a function of building the community first to tap into.

3. Pay attention to the news cycle and have tools in place to allow you to collect around a specific topic. It’s no coincidence that they are releasing this Facebook IPO eBook today. Traditional publishing has been good at this… looking long term. But not so good at building books that repsond in the short term. That is changing. Ten years ago, only marketers thought about the news cycle. Now publishers, acquisitions editors, authors and product folks need to be paying attention.

4. Build your product and add value. Don’t just collect all of your posts from one category. Add something. Make it worth your community’s time. For this product they gathered the folks who have been posting about Facebook and asked for some exclusive essays on the topic. And it can’t be too much, the eBook only has about 74 pages. They also had a solid cover design done. All of which add value. This is something the Pando Daily folks understood even bringing some publishing help from the NSFW Corporation news magazine start-up.

5. Promote and sell where your community is. This is the one they missed. I can’t find the book on Kobo, Nook, Google, etc. By restricting to one platform they are allowing a third-party’s technology, accounts, payment processing and walls to restrict their content. I hope they take the time to build an ePub so they can push their book out on more channels.

I hope publishers everywhere are watching outfits like Pando Daily. They are fast. They are low overhead. They are sharp. And they are fighting for the same eyeballs, dollars and readers that traditional book publishers are.

Over the course of a couple of decades, the land uninhabited in our 2012 world near the polar circle becomes the “new” temperate zone, allowing cities to pop up and all of the minerals and once-unreachable natural resources have now made folks north of the U.S. very important and wealthy.

It does not take long for the story to crank up as a global security patrol is shot out of the sky. The rest of the story follows the security pilot as she tries to stay alive, avenge her dead partner and figure out the conspiracy behind it all. A Google-ish type company, with all the “do no evil”, political pull and society-building, plays a major role in all of it as extremists try and use good technology for bad.

The setting, political backdrop and future technology made the book worthwhile for me, even if the plot and story telling were lacking a little. Don’t get me wrong, it is written to keep you turning pages, but it’s not exactly a “I can’t imagine how this ends” story. The stereotypical ending runs its course as it should and might feel like a political statement to some. But it certainly doesn’t get in the way of the fun ride along the way.

As a side note: the publisher places it in a newly named sub-genre called Spi-Fi, which I kind of like. I would look for more books under this moniker. Here’s to hoping Spi-Fi shelf-talkers start showing up alongside Sci-Fi.

I think Arctic Rising would be a great Summer read as it clips along fast and is set up in the arctic, which may help you cool off some while out on the beach. I give it 3 out of 5 stars.

If nifty old archives of historical significance interest you then you should tune into Book TV (on CSPAN2) this weekend. At noon, on Saturday, they will be touring old bookstores and the Nichols Collection at the University of Oklahoma. They have books going back as far as the 15th century! They also have a History of Science Collection with papers and books from Galileo, Copernicus and other famous people in white lab coats. I think it’ll be fun to watch.

Tuesday, May 2nd – Lisa Dahl at noon at Gus Mayer/Summit signing The Elixir of Life Cookbook

Saturday, May 5th – Bernice King at 2 PM at Books-A-Million/Brookwood Mall signing Desert Rose: The Life and Legacy of Coretta Scott King

Saturday, May 5th – Charles D. Cole at 1 PM at Little Professor signing Strategies for Success in Law School & Beyond

Tuesday, May 8th – Dolores Hydock at 4 PM at The Alabama Booksmith signing In Her Own Fashion

Thursday, May 17th – Ron Tanner at 6 PM at Little Professor signing From Animal House to Our House: A Love Story

Friday, May 18th – Sarah Frances Hardy at 3:30 PM at Little Professor signing Puzzled by Pink

Saturday, May 19th – Jim Douglass at 11 AM at Little Professor signing Gandhi and the Unspeakable: His Final Experiment With Truth

1. The 9th Annual Alabama Book Festival, down in Montgomery is on Saturday, April 21st from 9 a.m.-4 p.m.
2. Also on Saturday, April 21st is the Birmingham Reads – Brookwood Celebration at Brookwood Mall from 10:00 a.m.-3:00 p.m.
3. Running the full weekend is the third annual Used-Book Sale at St. Francis of Assisi. I have no clue as to how the pickings will be this year, but I’m told that there will be tons of books again. They have a $5 wine/cheese “get in first to buy/preview party” Friday night. The sale continues Saturday, 21st from 10 a.m.-4 p.m. and Sunday, April 22nd from 1 p.m.-5 p.m. They also have a silent auction planned for some signed first editions.

Phew. I have no idea how much I’ll be able to squeeze into this weekend. I hope you get to make it out and about though.

“…I am loosely describing as a cultural history of paper and papermaking. It is a story that covers two thousand years but, consistent with the way I do things, is pretty much an exercise in storytelling. I go where the good stories are.”

The book has traces paper’s invention, use and future from the earliest pulp recipes in China through the current artisan and preservation efforts of today. The folks over at the FineBooks blog (the blog where I picked up on this and one you should be reading) said that Knopf is the publisher. I checked the Knopf Fall 2012 and didn’t see it listed, so it looks like it will be a Spring 2013 title at the earliest.

I am guessing their plans like: giving away the Android operating system, supporting the ebook infrastructure for bookstores, etc. just wasn’t paying off fast enough. So they’re copying the iTunes/Amazon model, with the launch of Google Play.

No doubt someone like Copia or Kobo will step in to fill the void, but I’m betting many many booksellers will just throw in the towel. Who can blame them? Why sign on with another service, if they can just be bought by Google or Amazon who kick the bookseller back to the curb?

The capitalist in me says Google is a business and needs to do what’s right for their business, just like all these indie bookstore owners have the right and should do what’s in their best interest. But I remember the materials that went out when Google was courting the American Booksellers Association and indie stores. None of it was conditional. None of it said “Now remember one day we may pull the plug”. At a minimum Google could preserve their “Do No Evil” mantra by supporting their current roster and just say “we won’t be taking on any more shops, because it’s not working like we thought”. That would be honest and fair to those shops who jumped on board to support ePub, Google Books and serve their store’s customers.

This really is another indicator that indie bookstores need to stay indie. Totally. They need to develop in-house talent for delivering books and products to their customers. They need to undertand how websites, Twitter, Facebook and ebook reader devices work. And they need to stay as close to their customers as they can. Hopefully groups like the ABA can step in and offer strategic help as lots of bookstores’ e-book sections go dark next January.

Now that I think about it, publishers really should get involved. I mean they want these shops to sell their books. I wonder what publishers could do to make it easy for indie store owners to sell their e-books… widgets… iframes… hmmm…

Tonight, I finished Pearl’s The Technologists which left me a little flat. It was fantastic in the sense of time, place and setting, but just lacked some of the “thrill” part that was there when I read his “The Dante Club”.

The last really well written book I read was, Towles’ The Rules of Civility.
I enjoyed Holmqvist’s The Unit as well, but for different reasons.

I also recommend reading Justin Cronin’s The Passage, to get ready for The Twelve which comes out later this year. It is so so good. I mean like REALLY good.

I recently went through quite a run of fiction, so I am thinking about picking up Bryson’s At Home. But I may go sci-fi with Russell’s The Sparrow. We’ll see.

How about you?

What are you recommending to friends?

Google Advertising Tools: Cashing in with AdSense and Adwords, 2ed.

The author does talk about staying reader-focused and the need for consistently creative and unique content, but most of the ink is spent on the reason/need for sitemaps, tips for good page layouts, techniques, etc. He does a good job explaining the ‘how’ and the ‘why’ all of these things.

I really like the layout of the book which is in three sections:

1. Making money with a website
2. Cashing in with Adsense
3. Working with Adwords

These allow the author to really setup strategies apart from the tools to execute the strategies. In the first section he even talks about non-Google related “affiliate programs” and some Adsense-competitor networks. All in an effort to show you that Google is not the only way. Which I appreciated. It allows for honest context and back of the napkin type metrics. This is something that a lot of these types of books are lacking. It is these real world tips, based on actual data, that can help you build your site and network. I am talking about tips such as:

• A daily blog post should have 250-300 words. On average, this gives an optimal mix of human-friendly words and keyword saturation (search engine-friendly words).
• If your post/page is over 300 words or if your readers are spending more than a minute on that post/page, then you might want to consider breaking it up which could help with readability and add another chance to display revenue-generating elements.
• A good Click-Through-Rate for ads is 1.5% or better. The author recommends troubleshooting anything lower. He also offers tips on how to troubleshoot and tweak page layouts.

I would recommend this book to anyone who needs a solid introduction to the “how” part of monetizing a website. Advanced folks should look elsewhere. If you’re a developer, you’ll be disappointed in the lack of code. In all honesty, if you follow the right blogs and do a few key Google searches you could probably dig a lot of this up on your own. But it’s nice that I didn’t have to spend my weekend digging and learning. I could just spend it learning. I give this book a solid 3 out of 5 stars and have already recommended to two people.

• Monday-Friday 10:00 a.m.-4 p.m.
• Saturday 10:00 a.m.-2 p.m.

This is by far the best library bookstore to visit if you are looking for magazines. They have shelves and shelves of magazines that I’ve never heard of, plus all of the big popular ones. If magazines and journals are your thing – THIS is the shop you have to visit. Magazines cost ten cents each.

The whole used-bookstore is pretty big, divided among three rooms, with a so-so turnover in the Fiction shelves. Most everything is discarded library books. Though finding donated copies (with no library stickers or stamps) isn’t uncommon. I have seen First Edition books priced at $5 and they do keep a 50 cent table, which is always worth glancing through when you’re at the library.

The first thing to do when you arrive is look down just inside the door. There is a cardboard box there with Free Stuff in it. It’s usually just magazines, maps, photos, etc. but you may find something there. Also, in the magazine room, there is another bookshelf unit and another box with free books and magazines for the taking.