The site for Marisha Pessl’s Special Topics in Calamity Physics (Viking) is one of the neatest book promo sites out there. In fact, it seems to be a part of the “book companion” site trend. I haven’t read the book, but the site seems to “flesh out” a good bit.
The book explores the fantastically fanatical following surrounding Evis Presely. The event features readings by the author (who teaches at the Univ. of Montevallo), Elvis impersonators, free food and a screening of the “King of Kings” documentary.