1. Identify your silo/niche/subject and position yourself as a category expert. General publishing is in for a world of hurt over the next few years. There is a reason why we’ve seen some big publishers this year launching new imprints. This is something that needs to be considered at the publisher, series, author and title level.

2. Build a community and engage daily. Things like brand, sales, followers, etc. will all come from this. Pando Daily is nearing 20k followers on Twitter, which is where they first announced the eBook. In just 12 hours, their ebook moved up from a sales rank of #4,871 to #672 in the Kindle store. And that was overnight. This a function of building the community first to tap into.

3. Pay attention to the news cycle and have tools in place to allow you to collect around a specific topic. It’s no coincidence that they are releasing this Facebook IPO eBook today. Traditional publishing has been good at this… looking long term. But not so good at building books that repsond in the short term. That is changing. Ten years ago, only marketers thought about the news cycle. Now publishers, acquisitions editors, authors and product folks need to be paying attention.

4. Build your product and add value. Don’t just collect all of your posts from one category. Add something. Make it worth your community’s time. For this product they gathered the folks who have been posting about Facebook and asked for some exclusive essays on the topic. And it can’t be too much, the eBook only has about 74 pages. They also had a solid cover design done. All of which add value. This is something the Pando Daily folks understood even bringing some publishing help from the NSFW Corporation news magazine start-up.

5. Promote and sell where your community is. This is the one they missed. I can’t find the book on Kobo, Nook, Google, etc. By restricting to one platform they are allowing a third-party’s technology, accounts, payment processing and walls to restrict their content. I hope they take the time to build an ePub so they can push their book out on more channels.

I hope publishers everywhere are watching outfits like Pando Daily. They are fast. They are low overhead. They are sharp. And they are fighting for the same eyeballs, dollars and readers that traditional book publishers are.

I am guessing their plans like: giving away the Android operating system, supporting the ebook infrastructure for bookstores, etc. just wasn’t paying off fast enough. So they’re copying the iTunes/Amazon model, with the launch of Google Play.

No doubt someone like Copia or Kobo will step in to fill the void, but I’m betting many many booksellers will just throw in the towel. Who can blame them? Why sign on with another service, if they can just be bought by Google or Amazon who kick the bookseller back to the curb?

The capitalist in me says Google is a business and needs to do what’s right for their business, just like all these indie bookstore owners have the right and should do what’s in their best interest. But I remember the materials that went out when Google was courting the American Booksellers Association and indie stores. None of it was conditional. None of it said “Now remember one day we may pull the plug”. At a minimum Google could preserve their “Do No Evil” mantra by supporting their current roster and just say “we won’t be taking on any more shops, because it’s not working like we thought”. That would be honest and fair to those shops who jumped on board to support ePub, Google Books and serve their store’s customers.

This really is another indicator that indie bookstores need to stay indie. Totally. They need to develop in-house talent for delivering books and products to their customers. They need to undertand how websites, Twitter, Facebook and ebook reader devices work. And they need to stay as close to their customers as they can. Hopefully groups like the ABA can step in and offer strategic help as lots of bookstores’ e-book sections go dark next January.

Now that I think about it, publishers really should get involved. I mean they want these shops to sell their books. I wonder what publishers could do to make it easy for indie store owners to sell their e-books… widgets… iframes… hmmm…

I knew that Edgar Rice Burroughs penned the Barsoom series books a long time ago and that they would be in the public domain, so I went to Project Gutenberg first. And there it was. In eight different formats. So I grabbed a .prc file and loaded it on my device, via email. I have to say that it’s great fun so far. If you like Golden Age-styled science fiction you should check it out.

Here are links and screenshots of the various online services. It’s interesting to see them all side-by-side so you can note the similarities and differences between them.

Project Gutenberg

Kindle

Nook

Google Play

Since the book is public domain all of the platforms should have copies. I have no idea if these files differ, but Kindle, Nook and Google all have free e-book versions. In fact, Kindle, Google and Project Gutenberg all allow onine in-browser reading. Something that the nook service lacks. Plus, the Kindle, Nook and Google platforms all have syncing. So if you are on page 52 on your kindle and then run an errand, you can pull out your phone app and it will sync to the right place.

I’m waiting to see how this book ends before deciding if I’m going to complete the series. Have any of you read through the series?

Apple announced a new iPad today, available March 16th. Prices start at $499 for wifi-only and $629 for 4G model. But does any of this matter for book readers?  As a reader, it’s not enough for me to update my first-gen iPad, but let me tell you why publishers should be very excited about the capabilities of Apple’s new device:

• Hi-res screen: I mean VERY high-resolution. It’s first tablet that actually rivals print when it comes to resolution. I work for a travel publisher and we’ve always had issues with our maps on eReaders. Print books have always been better. No eReader device could rival the detail of a paper book. And that matters when you are looking at maps, topo lines and map keys. Well now there is a device that can support the level of detail and zoom book readers need and deserve.
• 4G connection speed: Again I am looking at this from a travel publishing perspective. This over-the-air speed is capable (but not very likely while you are out and about) of being faster than some hom wifi connections. That’s huge for publishers pushing content to book readers as they move about. Expecially for travel publishers selling updates and maps as readers are out on their adventures.
• Battery life: It’s nine hours with the 4G turned on. That’s a long road trip or a hike from sun-up to sundown. That’s a lot of reading and book referencing. Our customers/users/readers need to be happy, whether on a digital device or holding the print product. Big battery life is a step in this direction.

If publishers are doing their jobs the put A LOT of work into making unique quality content. It’s nice when device makers do their best to support this content. Now, having said all that, there are still many issues I have with reading non-fiction on eReaders. I’ll have to post about that later this week.

First, there is a new iBooks app for iOS devices. It looks slick with video, sound and other rich media embedded in the books. It’s inline with where ePub3 and HTML5 are going. But it’s still not available on the desktop, just iOS. I was dissappointed in this. I do have a few reference books that I like to look things up in. If I am working on the desktop it is sooooo much easier to just open the Kindle reader or Nook reader apps and find what I need, rather than having my iPad next to me. And isn’t this what textbooks are used for? Reference? Looking things up? Multi-tasking and note taking aren’t strong points of having a tablet. So rather than have the one device we’re back to two devices. Not cool.

Second, there is the partnership with textbook publishers coupled with the efforts to make textbooks available at the $15 price point. That sounds good to me. If anyone needs a price break, it’s students. My fear here is that it could be a “Netflix-like” situation, where if a publisher doesn’t like the revenue flow situation or wants to renegotiate terms and Apple digs its heels in… where does that leave all the students, their notes, school libraries, etc.? Which brings us to the third takeaway…

the new iBooks authoring tool. It sounds pretty easy to use and the seamless integration is cool, but there are so many other limits and ramifications. Liz Castro did a good list on the concerns around the authoring tool. My big concern is that whatever you make in this tool Apple will not let you sell anywhere else. I was so excited when Apple embraced the ePub format with the rest of the world. But now it seems they have taken a page from Amazon’s playbook (or maybe the iTunes .m4a strategy) and will start building their own walled .ibook garden. It’s a shame. Because these strategies are not about creating the best user experience (which I do believe has been a driving force at Apple), but it’s about controlling parts of the supply between content creation and the reader.

UPDATE : OverDrive has released a statement saying that the library system will work with WhisperSync to push notes, bookmarks, etc. to the ebook if you buy it or check it out again. But you still can only download library ebooks via WiFi or the USB cable. /stop/

News broke today that Amazon officially started letting people, in select parts of Washington state, check out and read library books on their Kindles. This program is in partnership with OverDrive, which is a good move I think, but Amazon should have worked harder to integrate. For starters, they’re wrapping all of the ePubs in their proproetary .tpz format. Whatever. But the “ugh” part really kicks in during checkout.

Checking out JCLC books via the OverDrive app is a painless one, once you get the Adobe DRM straight. But Amazon has added a couple more clicks and a couple more steps to the process. So to read library books on your Kindle you:

1. log in to your library
2. check out book
3. which take you to Amazon.com where you have to log in there
4. check out book there which lets you download the file
5. hook your Kindle up via USB, drag and drop the Kindle library book

Now I don’t live in Seattle and have yet to do this myself. I’m very thankful to the Seattle Times crew and their detailed photos and coverage.

I am not a software engineer and I’m sure it’s very hard to get the big independent systems to work together on something as complicated as checking out files that need to expire. But it’s Amazon! If anyone has the customer-centered focus, skills and dollars, to bring harmony to the library>>OverDrive>>Kindle>>library cycle, it’s them.

No word yet on when the rest of the country might get the service, but no doubt Kindle users will be very glad to have access to their library’s ebook collections, no matter how cumbersome the checkout process gets.

But yesterday, Sony has jumped in with both feet and announced a device that meets readers’ needs.

Available in October, the PRS-T1:

• sports a 6″ eInk screen that is full TOUCHSCREEN (works with both fingers and stylus)
• wi-fi enabled
• weighs less than 6 ounces (making it barely lighter than Nook and Kindle)
• costs only $149
• has native support for checking out library books from Jefferson County libraries

That’s a pretty impressive list of specs for a company that’s been lagging behind. And it is about time. One thing Sony knows how to do is make things. They should have done this years ago. I’m just glad they did. Competition is a good thing and will keep Amazon, Apple, etc. honest and customer-focused. Which is where Sony has to focus now. Their Harry Potter deal is interesting, but not the overhaul that’s needed. I started e-reading on a PRS-505 and Sony lost me as a customer years ago. Everything was just too hard to do. I know it was early in the industry and I tried to cit them some slack. But Amazon and others just blew past them and I jumped ship. They seem to have come a long way since then.

Of course, we still have to wait on some real-world testing. I wonder if the screen really can work as advertised. But I’m anxious to see how the reading public responds to the $149 price-point and what Sony does to try and keep their readers coming back to buy books.

I think non-fiction can support a higher price than fiction because people read non-fiction usually to solve a problem that has value to them, whereas people read fiction for entertainment and escapism.  There are multiple other opportunities for that, many of which are free.

Though the rest of that paragraph, where I took the above quote was a little too fuzzy for me. Surely more goes into the value/price of an ebook than 1. is it fiction or non-fiction? and 2. do we want to make lots of money or just have a bunch of people buy it?

I was surprised to hear that most of the titles on SmashWords are pushing the $5 mark. It’s been a while since I’ve bought something from SmashWords, I’m going to have to go check them out again.

It’s a pretty straight forward process. I get pretty detailed in my steps, so please don’t let the number of steps deter you from trying this. Here is how you check out and read the library eBooks on your iOS device:

1. Download the free BlueFire Reader app (iTunes link) to your device and create an account.
2. Download the free Adobe Digital Editions desktop reader and create an account. This puts the Adobe Digital Editions program on your computer, which will act as “home base” and authenticate your ebooks.
3. Launch the BlueFire Reader app, on your device, tap on “info” and authorize your app with your Adobe Digital Editions password.

Now, that you are all legit you are ready to check out a book!

1. Go to the JCLC site (or your library’s downloadable site) and sign in.
2. Check out a book. An .acm “key” file will download to your computer. Use your Adobe Digital Editions program to open this file, this will download the .epub (the actual book) file to your computer. You can now read that book on your computer.
3. From your computer, send yourself an email, with that .epub file as an attachment.
4. Now check your email on your iOS device. The attachment will appear with the BlueFire Reader logo.
5. Tap and hold on that icon until the fly-out menu appears saying “Open with BlueFire Reader”, which you will select.
6. BlueFire Reader app will now launch and you can start reading! Once your “checkout period” has expired the file will deactivate from your iOS device and your computer desktop.

I’ve also heard of people using free services like DropBox to get the book file on their device, but I haven’t tried it. The BlueFire folks are on Twitter and have been really responsive to all of my support questions. The OverDrive team is on Twitter too. I know that OverDrive and Sony have both promised Adobe DE-friendly apps soon, so BlueFire won’t be the only option. But as of right now, it’s certainly the best.

Let me know what you think and if you read anything good!

So click through to download your free copy of the book (pdf download). I don’t know how long it will be up. It’s a neat promo, for the show, with each page having the call-in number for the radio program.

Happy Thanksgiving!