The digital publishing world is one of the most schizophrenic marketplaces. Now, let me qualify that by saying: I work for a publisher. I help make print and digital books. I know the challenges and the limitations. That being said….
I just bought an iBooks ebook thinking: “I can read this immediately and on any of my devices, because Mavericks put iBooks right on my desktop. I’m living in the future!” But what was the first thing that greeted me upon opening my new eBook…
Ugh! Are you serious!? My suped-up laptop can’t do whatever it is this book was designed to do? This stinks. Ebooks have now grown into such a multi-headed enhanced hydra that they can no longer consistently deliver on what is one of the biggest perks of an eBook… instant access on multiple devices.
But too be honest all of my frustration (and this blog post) could have been avoided if the publisher had simply stated something along the lines of “best for iOS-only reading” in the product description or marketing copy or email promotion… anywhere.
So publishers… please… please… PLEASE… use your own books and see where your frustration lies. Chances are your “ugh!” will be the same one your readers will utter. So think of them and work harder on the book or take the time to be up front with your readers. They will all appreciate you more for it.